CLIENT: Avenues
SERVICES RENDERED: Brand Identity, Logo
YEAR COMPLETED: 2020
“lobby st.”
Avenues is a clothing line that specializes in masculine garments based in CA. It’s a Black-owned business by David King. He had a logo prior to this one but just felt like it didn’t live up to his vision for an exclusive, casual streetwear brand. So he entrusted me to help bring that vision to life. He also wanted to incorporate a mascot of sorts for his brand in the same vein as Des Commes. So after some careful considerations about the art direction & a few concepts he decided on this bold, vibrant concept that challenges the conceived notion of what masculinity can look like with his main color of choice: neon pink.
© 2020 — Crista Leonard