CLIENT: Dai Fit Inc.
SERVICES RENDERED: Brand Identity, Logo, Collateral
YEAR COMPLETED: 2020
“tranquil park”
Dai Fit Inc. is a fitness company founded by DaiJa Monet based out of Los Angeles, CA. DaiJa’s main goal as a fitness consultant is for workouts to be a valuable source of health & fitness for her clients. But she found it difficult to create workout ebooks & other marketing materials without a definitive logo and colors. She previously commissioned other designers for help but to no avail. She was recommended by a previous client to try out my services. In order to not repeat the same outcome, I implemented a bit of brand strategy which helped her to have a clearer idea of what she envisioned for her brand. After some deliberation a new brand identity that matched her goals & communicated her brand messaging was completed.
© 2020 — Crista Leonard