SERVICES RENDERED: BRAND IDENTITY, LOGO, COLLATERAL

“toffee escape”
Sincerely, Sturdy is a groovy unisex apparel brand that offers clothing centering Black culture and interests. It was started by Lourdes Gleason as a creative outlet that eventually empowered her to strengthen a voice she didn’t know she had. This continues to inspire Sturdy's mission to amplify the voices and perspectives of the underrepresented, creating inclusive spaces where all can be heard and celebrated.

Gleason approached me to help rebrand her business to better reflect this message and elevate for her visual identity overall. Through careful strategic considerations we settled on an art direction inspired by the 70s an era of unapologetic in its celebration of Blackness in music, film and fashion. We wanted to lean into a groovy bold vibe to establish a nostalgic sense while not being too on the nose.

And thus a new era of Sturdy was born.
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